MyCity

A modular traffic and mobility command center for smarter cities. | Velocity +25% | User satisfaction +20%

Year:

2022 - 2025

Category:

Traffic Engineering SaaS

Role:

Lead Product Designer

Overview

Raising the bar, boosting consistency, reducing technical debt, untangling complexity

MyCity is positioned as a modular, web-based SaaS platform for traffic engineering and urban traffic management that brings twelve complex modules (e.g., traffic management, monitoring, analytics, strategy management, adaptive control, and more) into one ecosystem. Its modular structure by design is intended to ease scalability across city needs and sizes.

My focus was to make the platform feel like one product by reducing inconsistency and technical debt, lowering cognitive load for traffic engineers (end-users), standardising UI style and patterns across modules, and evolving a well-documented design system teams could adopt while shipping in parallel, craft new features and make pre-existing user-flows more effective.

My role

Lead Product Designer, cross-module platform ownership

I managed a team of four designers and collaborated closely with twelve developers across front-end and back-end. Day-to-day, I worked alongside traffic engineers, PMs & POs, DataOps, and DevOps. Worked directly with city stakeholders (clients, governance and users) when needed for user research and validation (e.g. interviews, surveys, rapid prototyping, task analysis, usability testing, A/B testing). MyCity was developed by multiple "tribes", each responsible for a specific product area. Within that structure, I operated as the design lead across the platform, with deeper daily involvement in four of the most important modules.

My responsibilities ranged from platform-level UX strategy, standardisation and UX maturity boosting, to hands-on feature and components design as well as iterative improvements of existing flows. A significant part of the role was aligning designers and front-end developers for/during the sprints, designing/improving and implementing processes, reducing UI drift and technical debt, refining and progressing on the roadmap objectives and JIRA tickets, owning design sprint reviews and quality-standards achievement, ultimately ensuring the platform stayed consistent as modules evolved.

The challenge

A unified platform promise, but fragmented reality

MyCity’s value proposition is integration: one ecosystem where cities can manage traffic flow, monitoring, strategy and analytics, and other operational functions with confidence. In practice, the product had grown from legacy products through multiple teams and modules with different histories, timelines, and UI conventions. This resulted in a higher workload for operators: switching modules meant switching mental models, searching for the right button, and interpreting the features and the icons.

At the same time, MyCity is used by expert users (traffic engineers and operators) who depend on familiarity and speed. The challenge wasn’t to “redesign everything,” but to improve clarity and efficiency without breaking workflows that people relied on daily.

Quick note on accessibility

Constraints I designed for: high stakes, high density, and semantic complexity

Traffic management software is inherently high-stakes: the interface design must reduce error likelihood, support quick decision-making, and remain readable under pressure. Information density is unavoidable (maps, states, alerts, device health, tables, logs), and semantic colours are not decorative – they’re operational language. That meant layering in pragmatism for the accessibility work: preserving meaning while improving visual hierarchy, legibility, color contrasts, and consistency across modules.

Key design tasks

1) From Platform UX audit to shared actionable roadmap

I began with a structured UX audit to build a common baseline across teams. That included heuristic evaluation, task analysis across key operator workflows, journey mapping and pain-point clustering, and information architecture review. The goal was to convert inconsistency into a shared, prioritised plan.

From there, I worked with product stakeholders to refine priorities against business objectives and delivery constraints, including time-sensitive custom projects for large cities (e.g., readiness milestones tied to major international events). The output was a roadmap that balanced platform consistency, module autonomy, and shipping realities.

2) Standardise patterns to reduce cognitive load

A major lever was defining and rolling out platform-wide UI patterns that repeat across modules, this allowed users to learn once and move faster everywhere. The emphasis was on practical patterns used in real workflows: tables and bulk actions, filtering and saved views, status and alert behaviours, forms and validations, navigation and way-finding, and predictable empty-state behaviour.

This work was about reducing the number of decisions users had to make just to operate the software, and reducing the number of clicks needed to complete common tasks – without forcing experienced operators to relearn everything.

3) Design system evolution that teams could adopt

A design system only creates value if it’s comprehensive enough for real edge cases and simple enough to apply under delivery pressure. I improved the existing system by expanding the component library to cover actual module needs, clarifying usage guidance, and aligning with engineering constraints so components were implementation-ready.

Equally important was adoption. I partnered with engineering and module teams to reduce one-off UI solutions, set expectations for new components and patterns, and create a lightweight governance loop that kept standards evolving with the product rather than becoming an outdated library.

4) Features work and iterative improvements

Alongside platform standardisation, I designed new features and user flows within modules, and improved existing functionality with a steady focus on cognitive load, task efficiency, and hierarchy. The guiding mindset was “evolution, maturity. raise the bar not disruption”: preserve what expert users already trust, and improve what slows them down or increases error risk.

Before
After
Outcomes

User outcomes: fewer clicks, clearer Hierarchy, Coherent interaction design

Across the platform, the UX became more predictable and modular. Users encountered more consistent interaction patterns across modules, clearer hierarchy that helped the interface guide decisions, and more efficient task flows that reduced unnecessary steps.

Accessibility work improved legibility and reduced ambiguity – particularly around semantic states and the heavy reliance on color meaning typical in traffic systems – while maintaining the operational “language” that operators need.

Before
After

Product outcomes: solid foundations, Intuitive workflows, unified platform

MyCity became more coherent as a unified ecosystem. The platform shifted toward shared patterns and shared behaviours, reducing fragmentation and making cross-module work feel more natural. Workflow that is self-explanatory, finally most features are intuitive and easy to navigate. The design system matured into something teams could reliably use to build and scale, reducing the need for bespoke solutions, moving away from fire-fighting mode with confidence.


Hover on the image below👇

Product outcomes: solid foundations, Intuitive workflows, unified platform

MyCity became more coherent as a unified ecosystem. The platform shifted toward shared patterns and shared behaviours, reducing fragmentation and making cross-module work feel more natural. Workflow that is self-explanatory, finally most features are intuitive and easy to navigate. The design system matured into something teams could reliably use to build and scale, reducing the need for bespoke solutions, moving away from fire-fighting mode with confidence.


Tap on the image below👇

Product outcomes: solid foundations, Intuitive workflows, unified platform

MyCity became more coherent as a unified ecosystem. The platform shifted toward shared patterns and shared behaviours, reducing fragmentation and making cross-module work feel more natural. Workflow that is self-explanatory, finally most features are intuitive and easy to navigate. The design system matured into something teams could reliably use to build and scale, reducing the need for bespoke solutions, moving away from fire-fighting mode with confidence.


Hover on the image below 👇

Delivery and organization outcomes: System thinking, reusable components, faster shipping

Processes refinement and implementation, standardisation and system improvements helped teams ship faster with less rework. Clearer patterns, clearer specs, and shared building blocks reduced repeated design and engineering effort and made parallel development across tribes safer and more predictable. Increasing deadline respect.

Key learnings
  1. It takes a village to make a change, but it can start from one individual. Pitch stakeholders and get them onboard with your vision.

  2. It doesn't matter how wrong something can be, user behavioural habits are powerful and you are designing for them. Don't break familiarity, evolve it towards the goal.

  3. If foundations are shaky, scrap progressing, look down at it, and correct them from the ground up.

01.
Who are the users?

The users are people who know what they want, love to cook but like to be inspired by new recipes, different cultures and particular ingredients. Easy and complex recipes are both contemplated options, just depends on their routines. They also like seasonal and healthy ingredients, as much as they like to plan and be organized when shopping for their next meal.

02.
What major goals and tasks will users want/need to accomplish?
03.
What will the product do?
04.
Where will the product be used?
05.
Why does the user need the product?
06.
What kind of information will be created, entered, or featured in the product?
07.
What particular business goals are you trying to achieve with this product launch?
08.
Are there any existing development, design, or business rules that need to be followed?
09.
Which platform and devices will the product live on?

01.

Who are the users?

The users are people who know what they want, love to cook but like to be inspired by new recipes, different cultures and particular ingredients. Easy and complex recipes are both contemplated options, it just depends on their routines. They also like seasonal and healthy ingredients, as much as they like to plan and be organized when shopping for their next meal.

02.

What major goals and tasks will users want/need to accomplish?

03.

What will the product do?

04.

Where will the product be used?

05.

Why does the user need the product?

06.

What kind of information will be created, entered, or featured in the product?

07.

What particular business goals are you trying to achieve with this product launch?

08.

Are there any existing development, design, or business rules that need to be followed?

09.

Which platform and devices will the product live on?

Recommendations

reviews

reviews

reviews

Mr. Ielitro's ability to understand traffic engineering's most complex challenges, identify potential solutions, and translate them into seamless digital experiences led to growth of our SaaS and customer satisfaction.

Avatar Image
Christoph Stögerer

Managing Direction @ SWARCO

Mr. Ielitro's ability to understand traffic engineering's most complex challenges, identify potential solutions, and translate them into seamless digital experiences led to growth of our SaaS and customer satisfaction.

Avatar Image
Christoph Stögerer

Managing Direction @ SWARCO

Alessandro designs digital experiences that inspire, convert, and engage.

This website is designed by Alessandro Ielitro, powered by Framer, typeset in Boldonse by Universitype, Meow Script by Robert Leuschke, Inter by Rasmus Andersson, Space Mono by Colophon, imagery by Alessandro Ielitro's photographic projects.

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alessandro

Alessandro designs digital experiences that inspire, convert, and engage.

This website is designed by Alessandro Ielitro, powered by Framer, typeset in Boldonse by Universitype, Meow Script by Robert Leuschke, Inter by Rasmus Andersson, Space Mono by Colophon, imagery by Alessandro Ielitro's photographic projects.

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Brand logo

alessandro

Alessandro designs digital experiences that inspire, convert, and engage.

This website is designed by Alessandro Ielitro, powered by Framer, typeset in Boldonse by Universitype, Meow Script by Robert Leuschke, Inter by Rasmus Andersson, Space Mono by Colophon, imagery by Alessandro Ielitro's photographic projects.

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alessandro

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